![]() The reverse was true when NBC News anchor Brian Williams resigned the evening news due to a credibility problem. MSNBC has been a talent boot camp for NBC network news. Within a few years, Microsoft ceded some, and then all, of its ownership to NBC. Frequently, it is the second most watched network behind FOX News. That is where it has stayed and prospered. Seeing CNN with a solidly centrist focus (it gradually shifted slightly leftward in the years to follow) and knowing the reliably conservative Murdoch would carve out a space on the right, MBNBC found its place on the left. The channel staked out a very different position. At least two stand to benefit, perhaps significantly, from the makeovers at the two behemoths.įounded in 1996, the same year as FOX News, MSNBC was originally a joint venture by Microsoft (the MS) and NBC. While these two channels, which I discussed at length in my last column, make up more than 50% of the audience for around-the-clock news, there are four other players. The day after Trump recently announced his third presidential bid, Murdoch’s New York Post covered the story with a small banner across the bottom of page one: “Florida Man Makes Announcement (p.26).” Ouch! For the first time, it is fact-checking President Biden.įOX News (and all the Murdoch properties), which built its programming over the past six years around Donald Trump, has abandoned the former President and embraced Florida Governor Ron DeSantis. In the forty-year history of 24/7 cable news networks, the ground is shifting like never before.Īt the two biggest news networks, CNN and FOX News, there is profound change that may disorient and confound their audiences, forcing them to the left or right.ĬNN, under strict budget cutbacks from its new owner, is forsaking its slightly left position and racing toward the middle. ![]() Jeff Cole: Perspectives on the Digital RealmĪs CNN and FOX News pivot in the face of turbulent times, four other cable news organizations are waiting to grab big audiences: One may disappear, one is waiting to be noticed, one is happy where it is, and one faces a big opportunity.World Internet Project: International Partners.MSNBC must replace Brian Williams in its lineup and will most likely see its most popular personality, Rachel Maddow, cut back on her hours. CNN must replace its most popular host, Chris Cuomo, who was fired after it was revealed how he helped his brother, former New York governor Andrew Cuomo, through a political scandal. 6 Capitol riot by Tucker Carlson that asserted it was an effort to silence Trump supporters.īoth CNN and MSNBC face key programming decisions in the new year. Arguably Fox’s most attention-getting programming of the year was a documentary on the Jan. ![]() CNN is preparing to debut a new streaming service early next year, and recently poached Fox’s Chris Wallace to join that effort.įox News, while doubling down on conservative commentary following perceived threats from outlets like Newsmax and OANN, directed fans to its Fox Nation streaming service. To a certain extent, these outlets have turned elsewhere for revenue opportunities, Doctor said. “You become, to some extent, a prisoner of the audience you built,” Rosenstiel said. ![]()
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